10 Things I Learnt Getting Inbound Marketing Certified with HubSpot

I’m chuffed to say that I’ve just completed and passed HubSpot’s Inbound Certification with flying colours! I’ve spent the past month watching the training videos, reading the transcripts, testing myself and researching – but the light at the end of the tunnel has finally been reached.

Inbound certification with the HubSpot Academy

Having worked in  marketing for over a year now and largely picked things up on the go, I thought it time to test my progress and reinforce my inbound methodology knowledge.


What is the aim of the course?

The aim is to learn how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy.


Lead generation


The course covers 12 chapters:

  • Essentials of an Effective Inbound Strategy
  • Optimising Your Website for Search Engines
  • Creating Content with a Purpose
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  • Enticing Clicks with Calls-to-Action
  • The Anatomy of a Landing Page
  • Guiding the Next Step with Thank You Pages
  • Sending the Right Email to the Right Person
  • The Power of Smarketing
  • Taking Your Sales Process Inbound
  • The Pillars of Delight

My work as a Copywriter held me in good stead for the chapters on Content creation, Social and CTAs, but I quickly realised that my knowledge on SEO and Sales processes was slightly lacking.

Smarketing cartoon

Not to worry though, HubSpot put all the information across coherently and in a logical structure.

We’d be here all day if I wrote down all the things I learnt on this course, so I’ll pick out a handful of particularly interesting titbits and useful mantras that I will take away from it.


10 Things I Learnt Getting Inbound Marketing Certified with HubSpot

1. Inbound marketing is Content plus Context

 2. It all boils down to two things: buyer personas and the buyer’s journey

3. The way to great SEO is through keywords

4. 60% of all organic clicks go to the organic top 3 search results (so SEO is imperative)

5. The conversion process can occur during any stage of the buyer’s journey

6. 25% of your email list will decay each year

7. Personalised emails improve click through rates by 14% and conversion rates by 10%

8. Delight should be a part of every stage of the buyer’s journey

9. Inbound marketing flips the traditional marketing model on its head, making it about empowering prospective customers and drawing people in with helpful content

10. (I’m absolutely biased but) “Content is the soil in which inbound success is grown

Content is amazing

I’m really happy to have finished the course and am looking forward to implementing more of these inbound processes into my work as a marketer. Thanks HubSpot!


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