Tag: Content

Why are tone of voice guidelines so woefully lacking?

If you look at a typical brand or organisation’s brand guidelines, you’re sure to see a few common tick boxes. Logo rules? Check. Gradients? Yep. Fonts? Absolutely. But tone of voice? More often than not it’s a page, maybe two – if it features… Continue Reading “Why are tone of voice guidelines so woefully lacking?”

Why the ‘Conversational Copywriter’ is Marketing’s Next Must-have

The copywriting renaissance is long overdue, but it is coming.

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