If you look at a typical brand or organisation’s brand guidelines, you’re sure to see a few common tick boxes. Logo rules? Check. Gradients? Yep. Fonts? Absolutely. But tone of voice? More often than not it’s a page, maybe two – if it features… Continue Reading “Why are tone of voice guidelines so woefully lacking?”
Could all this ‘millennial anxiety’ be positively fuelling our creative careers?
The copywriting renaissance is long overdue, but it is coming.
What does it mean to be “creative”? To be an “ideas person”? Or to be “artistic”? They’re just words aren’t they. Devoid of any real meaning. As a Contenty-copywriter type, I often (to my delight) get pulled into creative meetings or idea generation sessions,… Continue Reading “Creative Play and Rejecting the Don Draper School of Idea Generation”