Tag: Copywriting

Could being anxious millennials make us better creatives?

Could all this ‘millennial anxiety’ be positively fuelling our creative careers?

Why the ‘Conversational Copywriter’ is Marketing’s Next Must-have

The copywriting renaissance is long overdue, but it is coming.

Creative Play and Rejecting the Don Draper School of Idea Generation

What does it mean to be “creative”? To be an “ideas person”? Or to be “artistic”? They’re just words aren’t they. Devoid of any real meaning. As a Contenty-copywriter type, I often (to my delight) get pulled into creative meetings or idea generation sessions,…

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