Tag: Design

Why are tone of voice guidelines so woefully lacking?

If you look at a typical brand or organisation’s brand guidelines, you’re sure to see a few common tick boxes. Logo rules? Check. Gradients? Yep. Fonts? Absolutely. But tone of voice? More often than not it’s a page, maybe two – if it features… Continue Reading “Why are tone of voice guidelines so woefully lacking?”

%d bloggers like this: