Tag: Mad Men

Creative Play and Rejecting the Don Draper School of Idea Generation

What does it mean to be “creative”? To be an “ideas person”? Or to be “artistic”? They’re just words aren’t they. Devoid of any real meaning. As a Contenty-copywriter type, I often (to my delight) get pulled into creative meetings or idea generation sessions,…

%d bloggers like this: