About pretty much everything
Posted on June 18, 2020
by Ellie Hubble
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If you look at a typical brand or organisation’s brand guidelines, you’re sure to see a few common tick boxes. Logo rules? Check. Gradients? Yep. Fonts? Absolutely. But tone of voice? More often than not it’s a page, maybe two – if it features…
Category: Blog logTags: Brand guidelines, Branding, Content, Copywriter, Copywriting, Creative, Design, Design Week, Doug Kessler, ICSA, MailChimp, Tone of Voice, UoL, We All Need Words, Writing
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