So you probably have Twitter. Maybe you even tweet occasionally, have a reasonable bio and know your way around a hashtag. But I’m willing to bet that there’s more you could be doing to secure the graduate job you want.
Social media is often taken for granted, reserved as a space for procrastination and the odd cat picture (guilty). We all know that Facebook is the personal platform and LinkedIn the professional one. Yet many forget Twitter as the beautiful amalgam in between that’s been maturing, growing and developing for a massive 10 years now – just in time to help you get your dream graduate job.
But it’s not enough just to have Twitter, you need to learn how to use it if you’re serious about using social media to get on the career ladder, whatever industry you’re interested in. In this blog, I’ll outline the 10 ways you can go from a Twitter rookie to a Tweet master supreme, and put yourself in the best possible position to find and secure your perfect graduate job.
- Follow with purpose
I’m not going to patronise you with this point. Following is an important part of Twitter. But it’s not as simple as follow and hope. First things first, you need to follow graduate job sites. But beyond this, follow the companies you would like to hire you, and (if they have them) their specific recruitment pages. Follow their employees, follow people that share your interests and passions, follow people who have the job you want. Don’t blindly follow, follow cleverly. And whilst we’re on the subjecting of following, it’s not just important to follow, but also to be followed. Whilst it shouldn’t be your primary concern, you want to work towards having at least a few hundred followers (ideally more) to give your account more credibility and authority. If a potential employer checks your Twitter out and sees 8 followers, having the account might be doing more harm than good.
- Get organised with lists
When you’ve followed the step above, you’re likely to have an intimidating number of accounts that you follow. The best way to handle this? Lists. Create lists as a way to segment your followed accounts. You could have a list on your dream companies to work for, or accounts that post the most relevant jobs for you, as examples. Remember though that the people/companies you add to public lists will get a notification that you have done so, so don’t add anyone to a list called ‘Companies I’ll Consider If Everything Goes Wrong’ or anything similarly inappropriate.
- Plan and schedule
Whilst you should certainly put more time into your Twitter strategy, that doesn’t mean you have to sit on the social platform all day. You still need time to actually apply for the jobs themselves! So use a tool like Hootsuite or Tweetdeck to schedule some tweets throughout your week. You can also use tools like this to monitor trends and send you updates if you configure your settings to do so. Do your homework and you’ll find some cool and largely free Twitter tools that will help you nail planning, monitoring and scheduling. Though it’s still valuable to spend some time on Twitter in ‘real-time’ so that you can stay up-to-date with current events and hashtags.
- Raise your hashtag game
Love them or hate them, hashtags are an integral part of the Twittersphere, and act as keyword phrases for the platform. You can raise your game by adding the best possible hashtags to your tweets. They need to first and foremost be indicative of the tweet content, but there’s also room for creativity and even humour (if appropriate). Let’s say you were tweeting about an informative article you had just read about drones, and naturally you want to add the hashtag #drones. You could then head to hashtagify.me, type in ‘#drone’ and see which other related hashtags you could also add that are popular on Twitter at that moment. Don’t go too crazy with hashtags in your tweets though, if you’re using more than five in one tweet you’re probably going overboard. If in doubt, I’d settle for between one and three. You can also use hashtags to search for graduate jobs. Search terms could be as vague as ‘#graduate #job’ or as specific as ‘#graduate #marketing #job’. Test what works for you and write a list of hashtags that you can search each day.
- Get tactical with your bio
Twitter bios are, as you would expect, the place to tell people about you. But more often than not they are dull or underused as a space to market yourself. Cringe-inducing ‘inspirational’ quotes or mindless character traits are regularly highlighted over more compelling attributes. Use this area to show employers your ambitions (e.g. ‘Interested in all things #Tech’ or ‘Looking for a graduate role in Finance’), but also to show some personality (e.g. ‘Roller skate champion’ or ‘Chinese food junkie’). There’s no set way to get a bio right, but if you can refer to your career ambitions whilst showing you’re a legitimate human then you’re on the right track.
- Connect your social channels
Let’s say you have Facebook, Twitter, LinkedIn, Instagram and Pinterest. First of all, kudos on your social media smorgasbord, but secondly, are you connecting them all effectively? We haven’t the time here to go into each individual social platform because all of the five above are different. This means they should be used differently and treated differently. But more often than not, people take a post and spread the exact same thing across all platforms verbatim. This is lazy and looks like spam, and who wants those attributes associated with their ‘personal brand’? Even if you’re sharing the same basic content, be sure to package it uniquely for each platform. For example, you might take a more jovial, colloquial tone on Twitter where on LinkedIn you would want to be more staid. By all means, link between your various channels, but see them as siblings with common attributes, not clones of each other.
- Join relevant twitter chats
When you’re not tweeting about exciting topics or keeping up with your favourite twitter accounts, you can join in with twitter chats, to learn and to discuss industry issues. For example, I work as a writer, so I regularly get involved with #ContentWritingChat, where fellow writers and I talk about content, marketing and copywriting, amongst a host of other intriguing things. Whatever you’re interested in, hobby or career, find relevant twitter chats and join the conversation. It shows you’re genuinely engaged and you never know, you might even learn something.
- Have a life
This may be harder for some than others, but having personality in your twitter strategy is a must. Employers want humans, not mindless drones, so why should you act any differently online? Obviously keep your tweets and activity clean and stay safe, but a splash of life might just set you apart from other prospective applicants for a job. Maybe don’t tweet that you’ve been drunk every night this week and not showered once, but tweet about what’s happening in your world and be funny or at least lively. Personally, I enjoy playing hashtag games on Twitter alongside the more serious career-related tweets I post online, as I enjoy words and puns – but each to their own. Also, do not be afraid to be upfront about what you want. It’s ok to be a graduate job hunter and to make that information known. Ask and you may just well receive.
- Make your tweets look great
Don’t go completely crazy with it, but the odd picture or even gif (gasp) in your tweets can be a compelling way to make your posts more interesting. According to kissmetrics.com, content with relevant images gets 94% more views than content without relevant images. And visual content is more than 40x more likely to get shared on social media than other types of content, according to Buffer. The key to effective tweeting really lies in variety, so experiment with the different formats, styles and tones and see what works for you.
- Get data and analytics savvy
Panic not, you don’t need to be a technical wizard to learn a bit more about what’s going on with your Twitter efforts behind the scenes. If you go to the Analytics section of your Twitter account, you can get a look at your progress. There’s detail on who your audience is, what their interests are and how your audience base has grown per day. Plus you can see which of your tweets have done well and which have not quite received the love you thought they deserved. For the uninitiated, the number of impressions refers to an estimate of the total possible times someone could have viewed your tweet. Engagements refer to activity with your tweet, like for example, an engagement such as a like, a retweet or a profile click. There’s a lot more you can do with your Twitter analytics if you’re willing to go down the figurative rabbit hole, but in the context of graduate job hunting, it’s just a valuable tool to track your progress and analyse what works and what doesn’t when it comes to your strategy.
You’ve made it this far, so either I’m a compelling writer, you’re procrastinating massively or you’re simply passionate about using Twitter to find your perfect graduate job (potentially a mix of all three?) But if you decide to take anything from this blog, don’t take your Twitter account for granted. It might be known for stupid hashtags, cat pictures and celebrity spats, but it has the potential to land you your dream graduate job. Good luck and get tweeting!