If you look at a typical brand or organisation’s brand guidelines, you’re sure to see a few common tick boxes. Logo rules? Check. Gradients? Yep. Fonts? Absolutely. But tone of voice? More often than not it’s a page, maybe two – if it features… Continue Reading “Why are tone of voice guidelines so woefully lacking?”
Could all this ‘millennial anxiety’ be positively fuelling our creative careers?
The copywriting renaissance is long overdue, but it is coming.
Festive work parties are kicking off, ambitious present wish lists are being swapped and someone in your household as we speak is loudly crying their way through Love Actually. The countdown to Christmas is in full swing. It’s all fun and games for many… Continue Reading “Busy Londoners: Why not volunteer in the run-up to Christmas?”
What does it mean to be “creative”? To be an “ideas person”? Or to be “artistic”? They’re just words aren’t they. Devoid of any real meaning. As a Contenty-copywriter type, I often (to my delight) get pulled into creative meetings or idea generation sessions,… Continue Reading “Creative Play and Rejecting the Don Draper School of Idea Generation”
I’ve come up with four twisted concepts that Charlie Brooker should consider for the next season of Black Mirror.
4 new directors taking a slower, more intelligent approach to the world of horror.
Are we alone in the universe? What’s lurking under Trump’s wig? Is Shia LaBoeuf insane or just trolling us? These are legitimate life questions. One question, however, that I just don’t understand, is why more people don’t watch It’s Always Sunny in Philadelphia? Carol… Continue Reading “8 Reasons to Stop Everything and Watch ‘It’s Always Sunny In Philadelphia’”
I left my job last month. I was surrounded by talented, wonderful people and don’t regret my time there (so much so that I’m now freelancing with them), but ultimately, it just wasn’t the right role for me. So here I am, on the… Continue Reading “Can the Job Hunt be…Fun?”
What do depression, ping pong and breasts have in common? They all feature in my TEDxBrighton write-up of course. Check out my favourite three speakers from a day of Utopian exploration.